Checkmated IRL

When I got to San Francisco, Jamie and I started playing chess on his iPad. I haven’t played chess since high school and it brought back some good times and memories, but it was a great game to pass the time while waiting for our beds and furniture to arrive. Playing chess on the iPad is easy, convenient, and reconstructs the same simple design of a tournament board. In addition to these traditional requirements, it also outlines your potential moves when you select a piece and does not have a undo button for those moments when you don’t have a physical chess piece to keep your hand on once its moved. If you drag a piece to a spot and attempt to hold your finger over it, the move is completely whether you meant to move that pawn to c5 or not. I still haven’t played chess on an actual board in years and I’m sure my level of play would be significantly lower than starting again on the iPad for any number of reasons.

So there are some fundamental differences between an iPad and a chess board, but that is rather obvious from the start…

A few times last week, I played the computer in chess on its most difficulty level. It was indeed a challenge and I did lose, but the game lasted only about ten minutes while some of the games I’ve played recently against human competitors lasted over forty minutes. When I played the computer, I spent less time considering alternative moves and securing defenses and instead, I nearly had the computer checkmated when suddenly, I found myself in check. The computer makes moves without any time to pass for me to think about a next step. This is discouraging to me, since I strive to have the qualities of a chess computer. Just kidding, but I felt the need to make moves quickly, a tactic that can work well against a human, but alas the computer doesn’t even need to see me.

In chess, a game where one player wins by forcing the other to make a bad decision, computers have the qualities of an unbeatable person with the capacity to calculate hundreds of moves per second, but do computers crunching numbers for investing algorithms have the same impenetrable qualities? When a grandmaster sits down to play deep blue, the IBM chess machine, they sit and think about each move carefully since they hope to have a chance at an error-less game. When an intermediate chess player sits down to play deep blue, they are less likely to focus on having a precise game. A lot of financial trading is conducted by computers. Those same computers are created by humans for the purpose of never losing money and they do a great job. They don’t lose money.

Unfortunately, the people using them lose money still somehow. People understand the end game and purpose of having a chess super-opponent with a circuit board for brains: its really neato. People fail to understand that to attempt to replicate any part of what that computer does, they must be among the best chess players ever. Its pretty clear that amateur and intermediate traders exist on Wall Street. They make hasty choices and move quickly to compete with high powered machines that earn their salary in a matter of minutes, yet still think they have a shot at coming out on top someday. Its as if I were to be playing deep blue in chess and captured a pawn, but got destroyed for the rest of the game.

When humans meet computers, strange things happen. It seems the qualities of approaching something that is unbeatable, unless you take the skill down a notch, is so debilitating that you act without thinking. Amateur and intermediate traders are essentially playing against deep blue all day and their managers expect them to actually win. The most depressing things though: Deep blue has been beaten. I’m sure no human has ever out-earned even simple trading algorithms.

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Under 50? Don’t rule Buick out.

When I tell people the new Buicks look really nice and I would possibly get one some day, they laugh. They say “maybe when you’re on your deathbed”. Buick has one of the strongest brand images out there, it just happens to be directly associated with old age and slow cars. In the past year or so, Buick has started their hip car campaign by redesigning all of their lines and of course making them faster. The next test will be to see if people buy them.

Buick has the world of consumer behavior against them right now:

  • Buick is an American car company with a luxury brand that is typically for old people.
  • Buick is trying to become an American car company with a performance brand for younger people.

How can they achieve their goals?!

Well its not going to be easy. When I just visited the Buick site, there are a bunch of quotes and reviews on the new Regal. All of those quotes need to be in the public eye. TV commercials of cars zooming by the screen don’t do it. You need dancing hamsters or crazy goblins to get the attention of people. OK, maybe not hamsters or goblins, but they need a hook capable of delivering the message everyone is waiting for:

Your friends will not call you an old man when you drive this car. They will want to buy one too.

If I worked for Buick, I’d put 500HP in this car. When it comes to American autos, time is of the essence.

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Of course you can jailbreak an iPhone

I’m not sure why this was even in the news. If you have a gadget, you own it. Do whatever you’d like to it or with it. This ruling essentially says you can:

  • Install Linux
  • Put nav in your car
  • Repaint a wall in your house
  • Tear a hole in your jeans

If you operate a company that sells physical products, understand that once you place the item in the hand of the customer, it no longer belongs to you. Apple isn’t renting an iPhone to me as far as I can tell. Not that I would know if they were.

Q: How many pages are in the Apple user agreement?

A: I agree!

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Left to right: how to achieve transparency

Transparency for a company depends on your audience of course. If you are running a giant operation, chances are your company will be very vertical and if you’re the CEO, your face will only be seen by most on a screen. Companies with few employees, even if they have a customer base as large as Coca-Cola, are more likely to achieve transparency because of their horizontal structure. From the mail room to the CEO could be six people of separation. This scenario means you’re more likely to be doing the dirty work even from the top.

i.e. Mark Zuckerberg troubleshooting code.

A Facebook employee I recently met told me Mark still codes. Even though its tough for me to believe his skills are best utilized while sitting at a desk typing, he has done a great job to develop a transparent brand image. Similarly, Facebook employees use Facebook to do everything at work. I wish my Facebook could be that productive.

Oh that’s right, I deleted Facebook at the height of a security scandal. It seems that not nearly enough people followed suite to make a dent in the 500m person Facebook customers, but I kind of like life without social awareness. As long as I’m aware of traffic while crossing the street, I’ll live. There are enough sites that publish the same information Facebook does anyway, just without all the social clutter.

In conclusion, there are some companies that would be better off using their own products. I found it amusing that Comcast’s customer service department employees were in a location that didn’t have Comcast service available. How convenient. I’m sure their employees would be a lot less happy about telling customers they’ve never seen that problem before. If Comcast could be more transparent, it would make a lot of people in San Francisco happier.

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Act now, apologize later

If there was ever a person who couldn’t grasp this concept, it is Larry David’s character from Curb Your Enthusiasm. This show is a great example of how to “Act now”, but completely misses the “apologize later” part.

This show has some power to it: the power to make me so uncomfortable I hide my face in my hands.

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Not just any incentive

If you ask any marketer about incentives, they will probably give an example of a product they worked on where consumers were given incentives at the point of sale. Perhaps the incentive provided a tipping point for the purchase, but what if the incentive wasn’t necessary? If a consumer has decided to purchase a product before knowledge of an incentive, money is wasted. The goal of a sale was reached and its needless to provide anything more.

Wonder how much money is wasted on incentives? Calculate the amount per customer acquisition with incentives. Calculate the cost of incentives. Subtract the difference. This is the cost of acquisition without incentives. Simple enough, right? Well things might not have turned out the way they did without incentives. When information spreads orally, someone might sign up for the product, having been convinced by an incentive originally, but then they may never actually use or sign up for the incentive. This is overkill.

Anyway, to project the amount wasted on incentives, figure out the trail a consumer staggers about your site before they purchase. If the period of time on incentives is significant or if they’re jumping back and forth from product to incentive or even if they are clicking deeper into the incentive information, you aren’t wasting money on that consumer. If the user goes directly to purchase without any obvious consideration for the incentive, you are wasting money.

There are various break even points you can discover on your own with a little thought and planning to make sure your marketing expenses are necessary and allocated appropriately. Remember, not every product needs incentives and it doesn’t necessarily mean your product isn’t desirable without incentives.

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Your career, lifestyle, money-making-mechanism: a lesson in self-monitoring

Leisurely college lifestyles transfer into leisurely…lifestyles when graduation comes and indecision remains. It is a tough situation to be jobless and goalless the day, or even the month after commencement. Not sure what you are good at? I enjoy a good laugh every time someone tells me they’re finding themselves while they’re actually waking up in the morning, eating, thinking about what to do, eating some more, watching the world cup, eating again, and then going to sleep without ever putting pants on.

You can find yourself. Within the cliche, replace yourself with the following words: the activity or knowledge area that people have given me legitimate praise for that was enjoyable for me to accomplish from beginning to end. This is essentially instruction in self-monitoring rather than just an intensive pronoun.

Here are ten tips to help you along the way:

  1. Eagerness to accomplish is a key identifier for such an activity.
  2. Start at your earliest memory of life and continue forward.
  3. Reflect upon the accomplishments of others in your genealogy.
  4. Do not discard an idea because others have failed.
  5. Do not discard an idea because no one has tried.
  6. Do not discard an idea because you don’t think it is a money-making-mechanism.
  7. Strongly consider praise outside of academia.
  8. Apply your academic strengths to everything.
  9. Go for a run. (Serious mental stimulation.)
  10. If you’ve found a lead, pursue it with research.

Just because you keep telling yourself that your B.S. in Biology is the only way for you to make money doesn’t mean you are good enough to apply that knowledge alone in a real job and receive satisfaction or a desired salary. Fortunately, learning never ceases. College is useful and important for many reasons other than your focus of study. We are always students and it might take a little self-monitoring to realize that.

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Bankers are the worst role models

The term “Bankers” in this post refers to the banker you see at your branch who opens your account for you. Today I opened up a new account after closing my first one. His card read “Personal Banker” and this was true. He answered all of my questions successfully, but I knew some of them weren’t true. For instance, when I asked him how my credit score was determined, he replied with a short list of variables like balance and quantity of cards and was certain there were no other factors like frequency of card use that can drag down your score if you have an idle account. Anyway, I was satisfied with his answer because there profound secrecy about credit scores and chances are no one is 100% right when answering that question.

The punch line came when he told me that he was working hard to get the same card I applied for. I asked him what that meant and he let me know that he had too many cards, a crappy credit score, and fundamentally did not practice what he preached. Stunning. I can’t listen to Bloomberg radio without hearing about changing the habits of consumer spending in America, but it starts with bankers themselves. There are no laws on the table to change consumer habits of bankers themselves, so why would anything change? Sure you can limit, tax, and audit the fed, wall street players, and more, but if their habits are similar to those very people buying now and hoping later, nothing changes.

My point is that there really is a solution to consumer spending. It doesn’t involve new laws and it doesn’t involve auditing a new audience. It involves putting intelligent people in touch with consumers. More importantly, intelligent people who are financially responsible role models that interact with problematic consumers. As this issue stands, just because you work for a bank doesn’t mean you have the credibility to give positively-functional advice.

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Security needs in recent technology

Parallel to the need for security revisions for Facebook, concern is transferred to new platforms that have recently adapted technology. Everything is at risk. Even your car is at risk.

Experienced hackers are capable of causing significant damage from abroad, but we seem to be worrying more about what can be done from within our own borders. Sometimes technology isn’t so wonderful.

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Using Google apps in education

Google has over 7 million students and administrators using their applications, but I can’t help seeing similarities between Google apps and learning management systems like Blackboard. Both are large publicly traded companies with little connection to academia outside their products. They are both scalable products, but they cost a lot. Also, both fail to create a student-centered education where the users that need functional benefits of the products have no say in the matter.

Google has struck the proper chord of cloud software as a service, but hasn’t changed the role of the product for students. I’d like to hear what you think about this kind of technology in the classroom from your experiences.

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